Chapter I

Hi, I'm Matthew Massaro.
My background is primarily Operations and Community Management. Over the last 20 years that's covered sales, customer service, online marketing, professional networking, web development, SEO, social media, pay per click, and running the day to day of businesses I've worked with. I've trained employees and other managers, hired teams, and set up automations to cut down manual work, integrating and utilizing AI wherever it helps.
I've used more software programs than I could count, and I'm self taught on all of it, which means I pick up new tools fast and solve problems on my own. It also means knowing when to ask for help. Pushing through something alone for the sake of ego usually just wastes time when there's a faster way through it.
For most of my career, the one piece I never had was custom development. I used WordPress and other platform builders to get things done, and over the last couple of years, CRM and automation tools like GoHighLevel. Twenty years of running systems and solving problems on the fly is what let me pick up modern full-stack development fast once I added it to the toolkit late last year. In 9 months I built around 10 platforms and projects start to finish, all of them fully custom builds. Most of them are live and doing exactly what they were built to do.
One example: I've worked alongside the same partner building mrcheckpoint for 13 straight years. This year I rebuilt the entire platform myself, alerts, scraping, attorney lead routing, the whole thing. Nobody keeps you around for 13 years unless you consistently show up.
That combination is what makes me useful. I'm not a developer who only knows code, and I'm not a marketer who hands the technical work to someone else. I can see a whole system, front to back, and rebuild it myself. I don't turn a 4 hour job into a 6 week timeline. I move fast, automate what I can, and try to make things easier for everyone involved. Because of how I work, I don't bill hourly anymore, I work per project or on a fixed monthly rate.
Rates: Fixed-scope builds $2,000-$20,000 (2-8 weeks) · Part-time monthly $2,000-$4,000.Full details on Resume →
Outside of work, I've spent the last decade doing real work on myself. Healing, changing how I see things, changing how I show up. Compassion and gratitude are part of that, and so is radical accountability. When I get something wrong, I own it, look at it honestly, and use it to get better instead of protecting my ego about it. That's a big part of why I can hold boundaries, communicate clearly, and back up everything I've shared with you here.
Thank you for taking the time to learn about who I am. I'm looking forward to hearing from you and finding out if we're a good fit to build something together.

Chapter II
Fig. I - Nationwide alert platform rebuild
Fig. II - AI support desk where nobody who reaches out gets missed
Fig. III - Bilingual events and operations platform for a healing space I co-founded in Ecuador
Fig. IV. Egg your friends into a challenge.
Invite only · Read the story
Fig. V - Healing, coaching, and music site for Michael Leberknight Saavedra
Fig. VI - Energy healing site for Derek Guthrie
Fig. VII - Built once, sold twice: expo kiosk turned affiliate platform
Fig. VIII - Protocol matcher with operator analytics
Chapter III
Matthew Massaro
Digital Product Builder
Remote, U.S. time zones (Mindo, Ecuador)
Full resume (2006 to present)
Open or download the PDF for complete work history, including roles before 2024.
I run and grow a nationwide platform (13+ years, 600K+ followers, 400K+ app downloads, millions of video views), and I design, build, and ship production web systems end to end: data pipelines, real-time alert networks, SaaS ticketing, gamified apps, and conversion funnels. Twenty years of operations and systems work is what lets me move fast as a one-person team. I also handle the growth side most developers skip: SEO, funnels, audiences, automation.
Fixed-scope builds$2,000-$20,000 · Shipped in 2-8 weeks
MVPs, platform rebuilds, scrapers, SaaS/internal tools, funnels.
Monthly / part-time$2,000-$4,000 / month
Ongoing operations, platform work, integration, and shipping. Available as standalone part-time engagement or continuing after a build.
Select engagements. I work with a small number of clients at a time.
Self-employed
Eluumis & Biohealing Stream
mrcheckpoint
Apsos Media
Chapter IV
Available for builds, monthly part-time work, and select roles.
Rates on Resume. The fastest way to reach me is a message.

Chronicles of a Creator
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