Chapter I

About


Matthew Massaro

Hi, I'm Matthew Massaro.

My background is primarily Operations and Community Management. Over the last 20 years that's covered sales, customer service, online marketing, professional networking, web development, SEO, social media, pay per click, and running the day to day of businesses I've worked with. I've trained employees and other managers, hired teams, and set up automations to cut down manual work, integrating and utilizing AI wherever it helps.

I've used more software programs than I could count, and I'm self taught on all of it, which means I pick up new tools fast and solve problems on my own. It also means knowing when to ask for help. Pushing through something alone for the sake of ego usually just wastes time when there's a faster way through it.

For most of my career, the one piece I never had was custom development. I used WordPress and other platform builders to get things done, and over the last couple of years, CRM and automation tools like GoHighLevel. Twenty years of running systems and solving problems on the fly is what let me pick up modern full-stack development fast once I added it to the toolkit late last year. In 9 months I built around 10 platforms and projects start to finish, all of them fully custom builds. Most of them are live and doing exactly what they were built to do.

One example: I've worked alongside the same partner building mrcheckpoint for 13 straight years. This year I rebuilt the entire platform myself, alerts, scraping, attorney lead routing, the whole thing. Nobody keeps you around for 13 years unless you consistently show up.

That combination is what makes me useful. I'm not a developer who only knows code, and I'm not a marketer who hands the technical work to someone else. I can see a whole system, front to back, and rebuild it myself. I don't turn a 4 hour job into a 6 week timeline. I move fast, automate what I can, and try to make things easier for everyone involved. Because of how I work, I don't bill hourly anymore, I work per project or on a fixed monthly rate.

Rates: Fixed-scope builds $2,000-$20,000 (2-8 weeks) · Part-time monthly $2,000-$4,000.Full details on Resume →

Outside of work, I've spent the last decade doing real work on myself. Healing, changing how I see things, changing how I show up. Compassion and gratitude are part of that, and so is radical accountability. When I get something wrong, I own it, look at it honestly, and use it to get better instead of protecting my ego about it. That's a big part of why I can hold boundaries, communicate clearly, and back up everything I've shared with you here.

Thank you for taking the time to learn about who I am. I'm looking forward to hearing from you and finding out if we're a good fit to build something together.

Chapter II

Work


Chapter III

Resume


Matthew Massaro

Digital Product Builder

Remote, U.S. time zones (Mindo, Ecuador)

Full resume (2006 to present)

Open or download the PDF for complete work history, including roles before 2024.

LinkedIn

Contact via Letters →

Summary

I run and grow a nationwide platform (13+ years, 600K+ followers, 400K+ app downloads, millions of video views), and I design, build, and ship production web systems end to end: data pipelines, real-time alert networks, SaaS ticketing, gamified apps, and conversion funnels. Twenty years of operations and systems work is what lets me move fast as a one-person team. I also handle the growth side most developers skip: SEO, funnels, audiences, automation.

Engagement

Fixed-scope builds$2,000-$20,000 · Shipped in 2-8 weeks

MVPs, platform rebuilds, scrapers, SaaS/internal tools, funnels.

Monthly / part-time$2,000-$4,000 / month

Ongoing operations, platform work, integration, and shipping. Available as standalone part-time engagement or continuing after a build.

Select engagements. I work with a small number of clients at a time.

Selected production work · 2024 to Present

  • mrcheckpoint: full platform rebuild. Nationwide checkpoint directory, automated scraping pipelines, real-time Telegram alert network, geo-routed attorney lead generation.
  • EggYouOn: gamified social habit app. Dynamic lifecycle state engine, social graph, event-driven group chats, flexible solo/group rules engine.
  • Biohealing Help Desk: SaaS ticketing in production. Automated status tracking, priority queues, role-based permissions, integrated auth.
  • Biophoton funnel network: interactive lead-qualification quiz, educational authority site, and replicable affiliate microsite system across 3 live properties (biophotons.info, livinglight.love, biophotonsheal.com).
  • Portal de Paz: custom responsive local-business site. EN/ES localization, Google Places, Local SEO (Mindo, Ecuador).
  • Guiding D Light: client site for energy healing and ascension coaching with Derek Guthrie.

Recent experience

Independent Product Builder & DeveloperDec 2025 to Present

Self-employed

  • Design, build, and ship production web systems end to end as a one-person team: data pipelines, real-time alert networks, gamified apps, ticketing systems, and conversion funnels.
  • Built around 10 platforms and projects start to finish in 9 months, deployed on Cloudflare and Google Cloud.
  • Every project delivered with the growth layer included: SEO, funnels, automation, and analytics, not just the build.
Operations & Community ManagerOct 2024 to Present

Eluumis & Biohealing Stream

  • Built and shipped customer-facing systems: production help desk/ticketing with role-based permissions, interactive lead-qualification quiz funnel, and partner microsites.
  • Supported launch of biohealing.stream: development planning, streaming research, scalable operations for a growing subscriber base.
  • Configured GoHighLevel CRM automation; deployed and scaled the affiliate program; represented the company at industry expos as Lead Affiliate.
Platform Operator & Online Community ManagerNov 2012 to Present

mrcheckpoint

  • Designed, rebuilt, and optimized mrcheckpoint.com across a decade, culminating in a full 2026 platform rebuild with automated data pipelines and real-time alerting.
  • Grew community to 600K+ Instagram followers, 400K+ app downloads, and tens of thousands of text/email/social subscribers.
  • Executed full Patreon-to-Substack migration in 2025, scaling to 11,000+ subscribers in 5 months.
  • Delivered real-time alerts every Friday, Saturday, and holiday for 13+ years without missing a weekend. Only team member besides the founder.
Virtual Assistant & Assistant Project ManagerFeb 2024 to Dec 2024

Apsos Media

  • Managed WordPress site updates and client work across Slack, Asana, and GoHighLevel.
  • Built GoHighLevel automation workflows for text/email campaigns and review generation.

Skills

  • BuildingTypeScript/JavaScript, Astro & modern web stacks, Cloudflare (Pages, Workers), Google Cloud, Telegram bots & APIs, automated scraping pipelines, FastAPI, Firestore
  • GrowthSEO & Local SEO, lead/quiz funnels, email & newsletter growth, social media growth (600K+ proven), YouTube & video marketing, community management
  • OperationsGoHighLevel CRM & automation, customer support systems, affiliate program management, project management (Asana, Slack), team training & documentation

Chapter IV

Letters


Available for builds, monthly part-time work, and select roles.
Rates on Resume. The fastest way to reach me is a message.